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Photo: Sansitny Ruth.
Conceived during the COVID-19 lockdown, Sereiyos is part-creative agency, part-boutique design studio, and part-production company. It came to life as a natural extension of Ok's work as an artist and teacher, and as a cultural leader committed to elevating Khmer culture and consciousness to new heights. With Sereiyos, Ok reconnects to his filmmaking and musical roots, embodying the fullness of his creativity by working in and across multiple disciplines. Sereiyos represents Ok's growth and evolution into a producer, and he is committed to discovering, nurturing, and lifting up the next generation of stars in Cambodia's dance, music, fashion, and design sectors—and to doing all that the culture needs.
Launched in late 2021, Sereiyos is selective and slow-cooking in its diverse projects. It offers everything that Ok can offer—from concept development, scriptwriting, and directing; art direction, fashion design, costume production, and styling; project and event production; talent development and management; and consultancy on art and cultural projects and initiatives. The first artist being produced by Sereiyos is Sopharoth (one of Ok's star dance students), and he intends to shine and share many gems with the world in the future.
Mobilizing and expanding the capacities of his students at Prumsodun Ok & NATYARASA, Sereiyos is hands-on, real-world learning in which young dancers have been paid to learn traditional gold embroidery and costuming, jewelry and fashion design, music production and performance, and set design and prop mastering among others. Gaining life-long and life-changing skills in project implementation and management, community relations and partnership building, Sereiyos invigorates Cambodia's art and cultural sector with new professionals and leaders—all in its pursuit of the highest quality of beauty.
To date, it has undertaken two major projects: a Khmer New Year-themed music video for Sopharoth's Love Adrift and the design of Preah Me Kongkea (Goddess Mother Ganga), a national costume inspired by the Mekong River that was featured at the Miss Universe 2023 competition in El Salvador.
Sopharoth in traditional Khmer attire. Art direction: Prumsodun Ok. Makeup & Hair: Soobin. Photo: LAWOGA.
Sopharoth. Wardrobe: Prumsodun Ok with Karls Bonna and Heang Socheata of Formal Bespoke. Art direction: Prumsodun Ok. Makeup & Hair: Soobin. Photo: LAWOGA.
Nov Kimmouy, a young model, actress, and influencer, is one of the cast members of Sopharoth's Love Adrift. Dress: Prumsodun Ok with Kong Sothea of Kong Atelier. Makeup & Hair: Chhun Nirivichea. Photo: LAWOGA.
Mayura Savath Ouk, a young Khmer American model, is one of the cast members of Sopharoth's Love Adrift. Dress: Prumsodun Ok with Kong Sothea of Kong Atelier. Makeup & Hair: Pok Reasmey. Photo: LAWOGA.
Rebecca Chan, a young transgender activist and drag queen, is one of the cast members of Sopharoth's Love Adrift. Dress: Prumsodun Ok with Kong Sothea of Kong Atelier. Makeup & Hair: Rebecca Chan. Photo: LAWOGA.
Khun Chay, a premiere dancer of Prumsodun Ok & NATYARASA and actor being produced by Sereiyos, is one of the cast members of Sopharoth's Love Adrift. Outfit: Prumsodun Ok with Karls Bonna and Heang Socheata of Formal Bespoke. Makeup & Hair: Soobin. Photo: LAWOGA.
Khmer Canadian photographer Sansitny Ruth, who also teaches at the Royal University of Phnom Penh, is one of the cast members of Sopharoth's Love Adrift. Outfit: Prumsodun Ok with Karls Bonna and Heang Socheata of Formal Bespoke. Makeup: Pok Reasmey. Photo: LAWOGA.
Sopharoth - Love Adrift
Miss Universe Cambodia Second Runner-Up Vannak Bormey in the Preah Me Kongkea (Goddess Mother Ganga) national costume, made in veneration of the Mekong River which flows from Tibet through China, Myanmar, Thailand, Laos, Cambodia, and Vietnam. Drawing from Khmer mythology, sculpture, and environment, this costume brings to life jewelry inspired by various styles of Angkorian art. Preah Me Kongkea shares and celebrates the vast, rich resources of Cambodia's land and culture, by using natural stones from Ratanakiri Province, gold-plated silver, and a gold-brocade silk skirt woven by Khmer hands. Like the waters of the Mekong ever pure, Preah Me Kongkea is a deity ever capable, a woman who gives life, a refuge for all humans and creatures alike. This is not unlike Khmer women who embody power, knowledge, and insight. At a time when the world is faced with climate crises, this costume reminds the people of Cambodia of a future shared with our neighboring brothers and sisters, and of humanity's responsibility to care for our shared environment. It represents the flow of health, happiness, and prosperity, symbolizes the peace, friendship, and growth of a new Cambodia. Photo: Ra Sopanha.
Vannak Bormey released a behind-the-scenes video, which organically reached 460,000 viewers and garnered 28,000 reactions. Many Khmer people expressed great pride after being misrepresented on the global stage for so long. They used phrases such as "តូចតែខ្លឹម" (small but of the core/essence) and "សមញ្ញបែបញាក់សាច់" (the type of normal that makes your flesh quiver) to describe the Preah Me Kongkea costume, recognizing its elevated simplicity on a stage emphasizing exaggerated spectacle. People also likened Bormey to statues of Queen Indradevi, Cambodia's most famous historical leader, as the goddess Prajnaparamita. The queen was wife of King Jayavarmma VII who pushed Angkor to its heights, was celebrated for her knowledge and literary compositions, and promoted education, charity, and Buddhism. Video: Vannak Bormey វណ្ណៈ បូរមី.
Miss Universe Cambodia 2023 Sotima John in the Preah Me Kongkea costume at the international Miss Universe competition in El Salvador. Photo: Getty Images.
Miss Universe Cambodia 2023 Sotima John in the Preah Me Kongkea costume at the international Miss Universe competition in El Salvador. There were 508,000 global viewers on YouTube alone.
Prumsodun Ok & NATYARASA dancers/Sereiyos staff Soeurn Chamreoun and Path Reaksmey embroider the production's first sbai (shawl). The garment premiered on stage at the Gay Games in Hong Kong, worn by Chamreoun during his portrayal of the earth goddess Thorani.
Prumsodun Ok & NATYARASA dancer/Sereiyos staff Yan Virak removes guide thread from the sbai.
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Prumsodun Ok & NATYARASA dancer/Sereiyos staff Soeurn Chamreoun dons the sbai that he and others spent months embroidering. He is transformed into the earth goddess Thorani, who bears witness to the Buddha's enlightenment. Photo: Gay Games Hong Kong.
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